Brand Philosophy

At Simply Kids, we believe there's no "right" or "wrong" way for parenting—just “Mindful Parenting”. We've realized a real gap exists in the skin and hair care  category for kids aged 4-12. What started as an observation through personal experience actually resonated with surveys and studies done, that too revealed that this ‘gap’ is real!! 

Our vision is to bridge that gap with our “no-nonsense, yet effective” range, thoughtfully formulated to meet the specific needs of 4-12-year-olds.

Our motto? To spread awareness and not encourage fear based marketing among all caregivers—moms, dads, grandparents—that using age-appropriate products is an absolute must.

#4to12matters

Vision

To create a go-to brand in the kids' personal care category which delivers ‘impact that shows’ through effective skin and hair care products for children aged 4-12. We believe this age group requires just as much care and attention as they did when they were infants. #4to12matters

Mission

We are on a mission to raise awareness among parents, grandparents and caregivers about the importance of using the appropriate products for the right age groups, ensuring the best care for kids as they grow.

Mom & Dad Approved…

What is different about Us..?
We’re proud to be a 100% dermatologically tested and certified, pH balanced, natural, and toxin-free brand, backed by human efficacy tests. Each of our products has been personally tested over time to ensure they’re safe for your 4-12-year-olds.

Simply Kids products were purely born out of “necessity”—crafted with only the highest quality and safety standards in mind. Our team of R&D experts, guided by “Nani (Grandmother),” has carefully formulated, tested, and developed all our products in-house. We’ve really made the choice easy for you. If you’re looking at effective skin and hair care products for your little ones, look no more.
Mindful Parenting begins here, and do we need to remind that #4to12matters?

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Love & Nature In Every Bottle!
#phbalanced

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Because he cares too!
#WeShareBecauseWeCare

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Granny’s Love In Every Drop!
#Granny’sLoveInABottle

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Gentle Care With Nature’s Goodness!
#pHbalanced

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Tradition Meets Science!
#Granny’sLoveInABottle

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Simple Yet Effective Solution!
#4to12matters

Only The Truth 

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The ingredients used in Simply Kids products are really kid friendly, safe and effective. You will surely love it.

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Aditi Beria
Mom of 8 y.o., Kolkata, India
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My son Amey got relief from dry, itchy scalp after using Simply Kids Shampoo. The Shampoo and Hair oil are just God types.

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Priyanka Khaitan
Mom of 4 y.o., Gurgaon, India
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My mom heard about Simply Kids from her friends and recommended it to me. The search for a good personal care brand ends here!

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Ritika Gupta
Mom of 12 y.o., Hyderabad, India
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Simply Kids body wash with ingredients like Haldi, Neem, and Tulsi is perfect for my children's sensitive skin. A bathroom staple for us now.

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Nitin Kumar
Dad of 5 y.o. & 8 y.o., Mumbai, India
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Blessing for children. Adults can use as well. We have completely adopted the entire range of Simply Kids for our family.

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Anshul Gupta
Dad of 8 y.o., Kolkata, India.
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I finally found a resolution of cradle cap and irritation problems since switching to this shampoo. Highly recommended to all fellow parents. 

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Navin K.Gupta
Uncle of 4 y.o. & 12 y.o., Mumbai Maharashtra
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I received the product in time. The product is kid friendly. Shampoo texture is very good. Doesn’t burn my child’s eyes. 

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Lavanya
Mom of 4 y.o., Gurgaon, India
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Simply Kids clean well. Relieved my kids of itchiness and dryness, and in fact improved the texture of their skin and hair.  

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Ruchi Rajan
Mom of 12 y.o., Gurgaon, India


Sustainability@Simply Kids is at the core of our mission. We prioritize eco-friendly packaging, recyclable materials, and cruelty-free products. Using responsibly sourced ingredients, our gentle formulations protect both the planet and your child's skin, reducing plastic waste for a healthier future. We’re committed to making choices that support the health of future generations and the world they’ll inherit.
#WeShareBecauseWeCare #SafeForKidsSafeForPlanet

Our Commitment

Our Responsibility

CSR@Simply Kids spells belief in creating a positive impact beyond personal care. With every bottle you buy, a portion of proceeds will go into supporting the lesser privileged kids through various development programs. We partner with organizations running programs towards empowerment, helping the kids to discover and reach their potential. By choosing us, you help shape brighter futures.
#WeShareBecauseWeCare #EveryLifeMatters

Timeline

2018

2018
I started noticing serious concerns with my little one’s hair and skin—something had to be done! It hit me that kids aged 4-12 need products made just for them. My amazing mother, Nani, to my l.o (also a medicinal plants expert) stepped in and began whipping up homemade shampoos and lotions.

2019

2019
After a bunch of lab tests, we got five essential products ready for my little one—just the basics but exactly what we needed to nurture and nourish her delicate, developing skin and hair texture.

2020

2020
Friends and family couldn’t help but notice the difference—smooth, shiny, and super healthy hair and skin! Talking to other moms, I realized there was a real need for products like these, so the idea for a 4-12 kids’ brand started to take shape.

2021

2021
Countless late nights were spent brainstorming, planning, and envisioning in how many ways we can reach out to every parent and caregiver for this age group and help them achieve their 4-12 years olds personal care goals #4to12matters

2022

2022
Our brand "Simply Kids" was born—a name that perfectly captured and resonated with our mission and vision together!

2024

2024
We finally launched our first Body and Hair range for 4-12-year-olds on Amazon, ready to share the love with more families! #Granny’sLoveInABottle
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