Brand Philosophy
At Simply Kids, we believe there's no "right" or "wrong" way for parenting—just “Mindful Parenting”. We've realized a real gap exists in the skin and hair care category for kids aged 4-12. What started as an observation through personal experience actually resonated with surveys and studies done, that too revealed that this ‘gap’ is real!!
Our vision is to bridge that gap with our “no-nonsense, yet effective” range, thoughtfully formulated to meet the specific needs of 4-12-year-olds.
Our motto? To spread awareness and not encourage fear based marketing among all caregivers—moms, dads, grandparents—that using age-appropriate products is an absolute must.
#4to12matters
Mom & Dad Approved…
Simply Kids products were purely born out of “necessity”—crafted with only the highest quality and safety standards in mind. Our team of R&D experts, guided by “Nani (Grandmother),” has carefully formulated, tested, and developed all our products in-house. We’ve really made the choice easy for you. If you’re looking at effective skin and hair care products for your little ones, look no more.
Mindful Parenting begins here, and do we need to remind that #4to12matters?

Love & Nature In Every Bottle!
#phbalanced

Because he cares too!
#WeShareBecauseWeCare

Granny’s Love In Every Drop!
#Granny’sLoveInABottle

Gentle Care With Nature’s Goodness!
#pHbalanced

Tradition Meets Science!
#Granny’sLoveInABottle

Simple Yet Effective Solution!
#4to12matters


Made by Moms on a Mission
Simply Kids is a brainchild of a Mother (Nani a.k.a Grandma)-Daughter duo with a purpose to bring about awareness towards “mindful parenting.” We are guided at every stage by an in-house team of forward-thinking and highly experienced R&D experts who have supported us in our formulations and product development of personal care range for 4-12 years olds, ensuring they fulfill all our safety guarantees throughout. We know and so do you- that Mothers never compromise on their little ones health.
Made by Moms on a Mission
Simply Kids is a brainchild of a Mother (Nani a.k.a Grandma)-Daughter duo with a purpose to bring about awareness towards “mindful parenting.” We are guided at every stage by an in-house team of forward-thinking and highly experienced R&D experts who have supported us in our formulations and product development of personal care range for 4-12 years olds, ensuring they fulfill all our safety guarantees throughout. We know and so do you- that Mothers never compromise on their little ones health.
Only The Truth
Sustainability@Simply Kids is at the core of our mission. We prioritize eco-friendly packaging, recyclable materials, and cruelty-free products. Using responsibly sourced ingredients, our gentle formulations protect both the planet and your child's skin, reducing plastic waste for a healthier future. We’re committed to making choices that support the health of future generations and the world they’ll inherit.
#WeShareBecauseWeCare #SafeForKidsSafeForPlanet
Our Commitment
Our Responsibility
CSR@Simply Kids spells belief in creating a positive impact beyond personal care. With every bottle you buy, a portion of proceeds will go into supporting the lesser privileged kids through various development programs. We partner with organizations running programs towards empowerment, helping the kids to discover and reach their potential. By choosing us, you help shape brighter futures.
#WeShareBecauseWeCare #EveryLifeMatters