Privacy policy

This Privacy Policy is governed by and compliant with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Consumer Protection (E-Commerce) Rules, 2020, and other applicable Indian laws.

Simply Kids is a brand owned and operated by Omakase Enterprises LLP ("Company", "we", "our", or "us"). We operate this website, store, and related services to provide children’s products and a seamless shopping experience.

By accessing or using our website, creating an account, placing an order, or otherwise interacting with us, you agree to the collection, use, storage, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, including your name, billing and shipping address, email address, phone number, account credentials, order details, customer support communications, reviews, and any other information voluntarily submitted through forms, WhatsApp, email, or social media interactions.

We may also collect payment-related information through third-party payment gateways such as Shopify Payments, Razorpay, PayU, Stripe, UPI providers, debit and credit card processors, wallet services, and net banking providers. However, we do not store complete card details, CVV numbers, UPI PINs, or banking passwords on our servers.

When you browse our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, location information, referral URLs, browsing behaviour, cookies, and tracking data.

We may additionally receive information from third parties such as Shopify, logistics providers, analytics tools, advertising partners, fraud prevention services, and social media platforms.

2. How We Use Your Information

We use your personal information to process and fulfil orders, arrange shipping, handle returns and refunds, maintain your account, provide customer support, and improve our website and services.

Your information may also be used to detect fraud, prevent unauthorised transactions, comply with legal and tax obligations, and communicate important updates relating to your account or orders.

Where you have provided consent, we may also use your information to send promotional emails, SMS messages, WhatsApp communications, offers, and marketing content.

3. Legal Basis for Processing

Under applicable Indian laws, we process your personal information for contractual purposes, such as processing your order and arranging delivery, and for legal obligations, including GST, taxation, consumer protection, and law enforcement requirements.

We may also process your data based on your consent for marketing communications, cookies, WhatsApp messages, SMS campaigns, and email promotions. In some cases, we may process information for legitimate business purposes, including fraud prevention, analytics, website improvement, and customer service.

You may withdraw your consent at any time by contacting us or using the unsubscribe option available in our communications.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to keep our website functioning properly, remember your preferences and cart items, analyse website performance, improve advertising effectiveness, and provide a better shopping experience.

Third-party services such as Google Analytics, Meta Pixel, Shopify Analytics, and advertising networks may also use cookies and similar technologies on our website.

You may control or disable cookies through your browser settings or our cookie consent banner.

5. Marketing Communications

We may send promotional emails, SMS messages, WhatsApp communications, and other notifications only if you have explicitly opted in.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in emails, replying STOP to SMS messages, contacting us on WhatsApp, or emailing support@simplykids.in.

Please note that transactional messages relating to your orders, shipping updates, refunds, account security, or customer support may still be sent even if you opt out of marketing communications.

6. Sharing and Disclosure of Information

We do not sell your personal information.

However, we may share your information with Shopify, payment gateways, logistics partners, customer support providers, analytics tools, CRM systems, advertising platforms, legal and financial advisors, and government authorities where required by law.

We may also disclose information in connection with a merger, restructuring, acquisition, financing, or sale of business assets.

All third parties who receive personal information are required to keep it secure and use it only for the intended purpose.

7. Shopify and Third-Party Platforms

Our website is hosted on Shopify. Your information may be stored through Shopify’s servers, databases, and related applications.

We may also use third-party services such as Meta, Google, WhatsApp Business, Razorpay, PayU, Delhivery, Shiprocket, and other technology or logistics partners to support our operations.

These third-party platforms have their own privacy practices, and we encourage you to review their policies separately.

8. Children’s Privacy

Our products are designed for children aged 4–12 years. However, all purchases must be made by a parent or legal guardian who is at least 18 years old.

We do not knowingly collect personal information directly from children. If we become aware that a child has submitted information without parental consent, we will take reasonable steps to delete such information promptly.

Parents or guardians may contact us to request access to, correction of, or deletion of any child-related information.

9. Data Retention

We retain personal information only for as long as necessary to fulfil legal, regulatory, operational, and business requirements.

Order, invoice, GST, and transaction records may be retained for up to eight years in accordance with Indian legal requirements. Customer account information may be retained until the account is deleted or becomes inactive. Marketing consent records may be retained until consent is withdrawn, while customer support communications may be retained for up to three years.

After the applicable retention period expires, the information is securely deleted, anonymised, or archived.

10. Data Security

We maintain reasonable security practices and procedures to protect your personal information in accordance with Indian law.

These measures include SSL and HTTPS encryption, secure payment processing, restricted employee access, password-protected systems, two-factor authentication where applicable, and periodic security reviews.

However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights Under Indian Law

Subject to applicable law, you may have the right to access your personal information, correct inaccurate or incomplete data, request deletion of your information, withdraw consent, object to certain forms of processing, request a copy of your data, nominate another person to exercise your rights, and file a grievance relating to our handling of your personal information.

We may require identity verification before processing such requests.

12. International Transfers

Some of your personal information may be stored or processed outside India through Shopify, cloud hosting providers, analytics platforms, and third-party software tools.

Where such transfers occur, we take reasonable steps to ensure appropriate safeguards and protections are in place.

13. Third-Party Links

Our website may contain links to third-party websites, applications, social media pages, or services.

We are not responsible for the privacy practices or content of such third-party platforms, and you should review their privacy policies separately.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or practices.

Any updates will be posted on this page with the revised effective date.

15. Contact Information and Grievance Officer

If you have any questions, complaints, or requests relating to this Privacy Policy or your personal information, you may contact:

Keshni Gupta
CEO & Grievance Officer
Omakase Enterprises LLP
Email: ceo@simplykids.in
Support Email: support@simplykids.in
Phone: +91-6297450751
Address: Unit No. OU-114, 6th Floor, Primarc Chambers, 1839 Laskarhat, Tagore Park, E.M. Bypass, Kolkata - 700039, West Bengal, India
LLPIN: ACB-1440
GSTIN: 19AAIFO4924B1ZC

We aim to acknowledge complaints within 48 hours and resolve them within 30 days. If your complaint remains unresolved, you may escalate the matter to the appropriate authority, including the Data Protection Board of India or the National Consumer Helpline.